EATHER HERBS
CLIENT
EATHER HERBS
TYPE OF CLIENT
Tea Company
CATEGORY
Brand Guidelines, Logo Design, Product Design
BRIEF
Eather Herbs is a Greek herbal tea brand that blends tradition with minimalism. The goal was to create a strong brand identity that highlights its Greek heritage while maintaining a modern, memorable aesthetic.
RESULT
The final identity successfully communicates authenticity, tradition, and simplicity. The elegant, timeless logo and carefully curated packaging enhance brand recognition, positioning Eather Herbs as a premium herbal tea brand.
WHAT WE DID
We designed a unique logo by combining the Greek letter "E" (from Eather and the founder's name, Eleni) with "H" from Herbs. Inspired by ancient Greek coins, we integrated a minimalist sage illustration at the center. The brand’s color palette features earthy greens and natural tones, enhancing the connection to herbal medicine. The packaging design was kept spacious to allow for informative content on the medicinal benefits of each tea.
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